Bowker MINI's partnership with Ribble Rivers Trust is part of the MINI UK Big Love campaign, which encourages MINI retailers nationwide to establish strong connections with their local communities through unique Big Love pledges.
Seven volunteers collected over 50 bags of litter, including rusty mattresses, sofas, toilets and a Christmas tree.
Peter Turner, for Bowker MINI, said: "It was hard work. But it was worth it. I think we were really surprised by the kind of things people dump needlessly. You can’t imagine the kind of rubbish people throw away in such a beautiful spot.
“Hopefully, we made a difference. Thank you to everyone who joined us for the litter-picking event. Our collaboration with Ribble Rivers Trust continues to be a highlight of our commitment to Big Love and environmental conservation."
The event saw participants removing litter and plastic waste from the river and surrounding areas, contributing to the protection of local wildlife and the enhancement of the ecosystem.
The Ribble Rivers Trust, based in Clitheroe, is a dedicated charity working to improve, protect, and promote the River Ribble for the benefit of both people and wildlife. They collaborate with various public and private organisations to implement river improvement projects across the Ribble catchment area.
Jack Spees, CEO of The Ribble Rivers Trust, expressed appreciation, saying, "Our volunteers are vital to the success of our conservation projects. We're thrilled that Bowker MINI staff were able to help us with the litter picking at Eaves Brook."
Bowker MINI's dedication to conservation efforts creates a lasting and positive impact on the environment and local communities. For those interested in volunteering with The Ribble Rivers Trust, more information can be found at ribbletrust.org.uk/volunteer.